CRM use case - Mastermind Tobacco Kenya
Mastermind Tobacco Kenya, a cigarette manufacturing company approached us with a sales and distribution challenge. As we know cigarette companies are not allowed to advertise their products hence they have to have a very strong distribution network of dealers, distributors, stockists and retailers. Mastermind needed a system that would;
- Track their sales agents as the supplied their products to the stockists.
- Map all retail outlets that sold their products.
- Capture sales data and stock levels in real-time.
- Generate reports on the data collected for decision making.